Controlled Assessment - Compare 2 advertisements for the same product or service across two media platforms

Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5

Previous Learning - Textbook pages 110 - 115

Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6

SEATING PLAN!

Lesson Objectives

• Begin analysis of your print advertisement
• Identify the codes and conventions of this advert

Starter

Re-familiarise yourself with the following terms from previous lessons

• Denotation - what is in front of you
• Connotation - what you bring to the analysis
• Mise-en-scene - anything seen by the camera, can describe technical terms about lighting, angles, shot, focusing
• Colours - remember colours can have meanings
• Layout - how the elements are arranged on the page
• Audience - the main group the advert is aimed at

Task

Start your analysis of you print based advert look at your previous work and the previous lessons to remind you what to include.
You should aim to spend 2 hours on this first analysis.
Remember

1. This is controlled assessment you CANNOT help each other
2. Add your name in the header and page numbers in the footer

Plenary

Proof read your work so far - can you spot any errors?